Here's What We Don't Know About Those 12.6 Million HBO Max Subscribers

It certainly sounds like exciting progress. AT&T (NYSE: T) CEO John Stankey publicly commented at a recent investor conference that 12.6 million people have activated the company's new streaming service HBO Max. That's up from 8.6 million as of the end of the third quarter, and up from zero before the product launched in late May. Not bad, all things considered.

But don't confuse "activations" with "paying customers." A whole slew of people are eligible for free access to HBO Max, and most of these new 12.6 million users may be of this ilk.

Image source: Getty Images.

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Source Fool.com