Here's Where Things Went Wrong For Axon Enterprise in 2017
It's tempting to say things began going downhill for Axon Enterprise (NASDAQ: AAXN) in 2017 when it decided to change its name from TASER International. It took what was a widely known and well-respected brand and demoted it to secondary status while elevating a niche product to center stage.
Of course, it is Axon's cameras and evidence management systems that are the future for the company. It might be making most of its money today from its Taser electrical weapons, but the police body cams and digital evidence databases are where it will be making its money in the future.
Image source: Axon Enterprise.
Source: Fool.com