Here's Why Alphabet Stock Is Up Today

Shares of the tech-giant Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) were rising today after an AdAge report came out indicating that the company is talking with Netflix (NASDAQ: NFLX) about potentially working on an advertising deal with the video streaming service. The tech stock was up by 4.5% as of 1:55 p.m. ET. 

The AdAge report said Alphabet's Google is currently a "front-runner" among other competitors to forge an advertising partnership with Netflix, as the streaming service looks to boost its ad revenue.

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Source Fool.com