Here's Why Amazon's Biggest Business Isn't the Reason to Buy

For the average consumer, the name Amazon (NASDAQ: AMZN) is synonymous with e-commerce. If you're like me, the sight of an Amazon box on the front porch is a frequent occurrence. Historically, it's been these e-commerce purchases that have led to the majority of Amazon's stock gains, even as the business has diversified over time.

While Amazon's e-commerce business still represents the bulk of its revenue, investors considering buying shares now may want to look deeper at the other parts of the business to see the real reason the company is a buy right now.

While Amazon's core business is still a major force in the retail space, recent macroeconomic events have presented some headwinds. Amazon reports results in three segments. North America and international are the two largest, as they represent everything from e-commerce sales to subscription revenue in those geographic regions. Amazon's third segment is Amazon Web Services (AWS).

Source Fool.com