Shares of BigCommerce Holdings (NASDAQ: BIGC) were up 19.4% for the week as of 12:45 p.m ET on Friday, according to data provided by S&P Global Market Intelligence. While many stocks were performing well this week, BigCommerce's outperformance wasn't merely the result of market enthusiasm. Rather, the company scored a big partnership that puts it in a competitive position going forward.

While Shopify is often used by small businesses, BigCommerce helps larger businesses build e-commerce capabilities. On Jan. 10, BigCommerce announced that its software is now enabling Amazon's Buy with Prime product.

Prime is a subscription service from Amazon that gives consumers free and fast shipping. When Buy with Prime is used on a website other than Amazon's, it extends these Prime membership benefits to those purchases.

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Source Fool.com