Here's Why Fiverr International Shares Rose 15% in September
Shares of Fiverr International (NYSE: FVRR) gained 15.2% in September 2020, according to data from S&P Global Market Intelligence. The gains hinged on a well-received launch of a marketing campaign for the Fiverr brand itself.
The freelancing marketplace started a new branding campaign on September 8, unlocking a 16% share-price jump in two days. Under the banner of "It Starts Here," the campaign highlights three small businesses that have used Fiverr's freelancers to find success in a difficult COVID-19 market environment. The program is supported by short-form video spots across social media services, media-streaming channels, and national TV ads. Fiverr also adopted a new logo and other visual representations of the brand, all of which were embraced by investors and Fiverr users alike.
Image source: Getty Images.
Source Fool.com