Here's Why Hosting the NBA Is a Genius Move for Disney

There's no question that Disney's (NYSE: DIS) business has been hit particularly hard by the coronavirus pandemic.

Many of its biggest revenue generators have been hobbled by the virus. Its theme parks around the world were closed, though it has reopened Shanghai Disneyland at limited capacity, and its cruise ships remain docked. It can't produce any live-action movies or television shows as Hollywood remains shut down, and movie theaters are mostly shuttered anyway. ESPN, one of its biggest cash cows, has no live sports to air.

That last item about to change, however. Disney and the NBA have forged a deal to resume in July the basketball season that was interrupted by COVID-19 back in March.

Source Fool.com