Here's Why I Sold Stitch Fix Stock

Stitch Fix (NASDAQ: SFIX) stock has been in a downward spiral over the last year, and the latest earnings report shows even worsening trends for the personal styling service.

I've been a big fan of the business over the last few years. I even tried Stitch Fix's new Freestyle offering to kick the tires. The experience gave me even more conviction about the company's potential to disrupt the apparel industry. I was impressed at how accurately the company's algorithms assessed my taste, fit, and style preferences even though I was a new customer.

Stitch Fix has incredible recommendation technology working under the hood. I believe the business can return to growth. Yet despite that, I recently sold virtually all my shares.

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Source Fool.com