Here's Why I'm Not as Enthusiastic About Shopify's Stock Split

On Monday, Shopify (NYSE: SHOP) became the latest stock to announce a stock split, following a slew of other big tech names. Pending shareholder approval, shares will be divided 10-to-1 to shareholders of record as of June 22.

Stock splits don't change the value of the underlying business; however, a lower price per share could be a plus for both retail investors and employees who receive shares of stock, as their stakes become easier to buy and sell amid increased liquidity.

Shopify was up more than 2% on the news on a down day for the markets. But will this jump last more than today? 

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Source Fool.com