With nothing more than a passing glance, one grocery store is the same as another: They offer the same basic merchandise at roughly the same price, and they all face the same headwinds and ride the same tailwinds.

They're not all the same, though. There are enough nuanced differences to make some of these names markedly better investments than others.

For instance, Kroger (NYSE: KR) is headed into 2023 arguably better equipped than any of its rivals to capitalize on what could be one of this year's most important dynamics. That's the growing appreciation of lower-cost, high-quality private-label foods. You know them better as generics.

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Source Fool.com