Here's Why Nordstrom Is More Likely to Succeed Than Macy's After Coronavirus

Macy's (NYSE: M) and Nordstrom (NYSE: JWN) were both significantly impacted by the COVID-19 pandemic. To help reduce the spread of the virus, both companies closed the doors to all brick-and-mortar stores. As stay-at-home orders are being lifted and stores are beginning to reopen, consumers are starting to return to shopping at retail stores.

This was a significant change from just a couple of months ago when the two companies were forced to offer products through digital channels exclusively. Still, the pandemic is not over, and in some states, such as Florida, Texas, Arizona, and California, coronavirus cases are increasing. Some of the increase is due to a rise in testing, but the percentage of people testing positive is also growing.

There is hope that with a combination of a vaccine, treatment, and other measures, we will eventually return to a semblance of normalcy. Let's take a closer look at why Nordstrom is more likely to succeed after the pandemic has run its course.

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Source Fool.com