Here's Why Peloton Was Smart to Lower Its Digital Subscription Price
If P.T. Barnum was right that there's no such thing as bad publicity, then Peloton Interactive (NASDAQ: PTON) will be reaping the sales rewards as it heads into Christmas.
The ridiculous backlash to the holiday ad showing a wife getting a Peloton-connected fitness bike for Christmas saw the company subjected to waves of scorn, but it also earned it incalculable free media coverage.
Image source: Peloton Interactive.
Source Fool.com
