Here's Why Pinterest Soared on Friday

The overall stock market finished the week with a strong day on Friday, but social media company Pinterest (NYSE: PINS) was a big outperformer. With just minutes to go in the trading day, Pinterest shares had spiked higher by more than 6%.

The short version is that the move was triggered by Pinterest's third-quarter earnings report. But on the surface, it might seem surprising that shares are reacting positively, especially since Pinterest's monthly active users (MAUs) declined by 2% compared with the second quarter and also missed analyst expectations. The 444 million MAUs Pinterest reported were 10 million less than it had at the end of June.

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Source Fool.com