Social media company Snap (NYSE: SNAP) reported weaker-than-expected fourth-quarter revenue after market close on Tuesday. Even worse, management said its top line is declining so far during the current quarter. The Snapchat parent cited a number of reasons for its revenue headwinds. An uncertain macroeconomic environment may be one of those reasons, but it's far from the only one.

Here's what's weighing on Snap's business -- and what management is saying about potentially turning it around.

The company, which makes most of its money from ads on its photo- and video-sharing app, said in its fourth-quarter update that revenue barely increased (less than 1% growth) from the year-ago period. This brought full-year revenue to $4.6 billion, up 12% year over year. 

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Source Fool.com