Here's Why You Can (and Should) Buy Kroger Stock Now, Despite a Price Plunge

Investors were clear about their perception of the second-quarter earnings results that Kroger (NYSE: KR) reported last week -- they didn't like them. Shares fell 7.5% on Friday in response to last quarter's shrinking gross margin, and have since given up a bit more ground. Rising wholesale costs and (of all things) theft are taking a toll.

This pullback, however, is ultimately a buying opportunity. Last quarter's cost increase is not only out of the ordinary, but it's projected to be temporary.

Image source: Getty Images.

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Source Fool.com