Here's Why (and How Much) Bed Bath & Beyond's Planned Private Labels Matter

If you're reading this, you've probably also read that home goods retailer Bed Bath & Beyond (NASDAQ: BBBY) is planning to launch eight new private-label brands in the current fiscal year, six of which are set to debut before Sept. 2021. With this launch, the company believes private-label revenue will grow from 10% of its top line to 30% over the course of the coming three years.

You may be asking yourself: So what? If Bed Bath & Beyond is struggling to draw people to its stores, what it sells inside them is irrelevant. But this private-label strategy is set to have a bigger impact on the company than most investors appreciate, particularly given the retailer's revitalization plans.

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Source Fool.com