Holiday Marketing Tricks: Teasing Your Senses With Scent and Sound

In this episode of Motley Fool Answers, Alison Southwick and Robert Brokamp bring you a December warning at least as important as the one given by Jacob Marley: Beware! Advertising gurus and marketing maestros have peered into your psyche and they know how to make you buy. And buy. And buy more. And every year, when shopping season arrives, they pull out every tool in their arsenal.

One that you many not notice, because it flies under the radar, is how companies control the sensory environment in their locations. The scents, the sounds, are all being chosen with great care to make you feel happy and put you in the mood to spend on what they're selling -- and it really works.

A full transcript follows the video.

Source: Fool.com