Holiday Marketing Tricks: The Mind Game of the Decoy Effect
In this episode of Motley Fool Answers, Alison Southwick and Robert Brokamp bring you a December warning at least as important as the one given by Jacob Marley: Beware! Advertising gurus and marketing maestros have peered into your psyche and they know how to make you buy. And buy. And buy more. And every year, when shopping season arrives, they pull out every tool in their arsenal.
One of their favorites is this classic: showing you an array of choices with different prices and the lowest one, whatever it is, suddenly seems cheap. Or at the higher end, they can make an "upgrade" feel like a minor extravagance. All of which has zero to do with the item's real value or your financial situation.
A full transcript follows the video.
Source: Fool.com
