How Amazon Surprised Everyone With Its Official Debut in Brick-and-Mortar Retail

Late last year, buzz was building that Amazon (NASDAQ: AMZN) would be diving headlong into a brick-and-mortar store network that would eventually add up to as many as 2,000 locations. And on Industry Focus: Consumer Goods, Vincent Shen and Motley Fool contributor Daniel Kline were among those who believed this major investment could be a logical next step for the retailer.

As we now know, that's not even close to what happened. In this video, the pair revisits this story to better understand the surprise strategy that Amazon ultimately opted for instead.

A full transcript follows the video.

Source: Fool.com