How Apple Inc. Can Do a Mid-Cycle iPhone X Refresh

Earlier this year, Apple (NASDAQ: AAPL) released special-edition (PRODUCT) Red iPhone 7 and iPhone 7 Plus models. Unlike the regular iPhone 7-series phones, which came in storage capacities of 32GB, 128GB, and 256GB, the (PRODUCT) Red iPhones were available just in 128GB and 256GB configurations.

These phones were short-lived -- Apple discontinued them after it hosted its Sept. 12 product launch event -- but the launch of those phones indicated that Apple isn't averse to making minor mid-cycle additions to its iPhone product portfolio.

Image source: Apple.

Source: Fool.com