How Apple Thinks About Apple TV+

Apple (NASDAQ: AAPL) formally entered the streaming wars in November with Apple TV+, the company's first video-streaming service, which it has high hopes for. It's a crowded and competitive landscape, but the tech giant has the wherewithal to play the long game with Apple TV+ as part of its long-term services strategy. Apple services chief Eddy Cue has made it clear that the company is initially focusing on quality over quantity. Recognizing that the service doesn't offer much in the way of quantity, Apple is giving away a free year of Apple TV+ bundled with hardware purchases while touting the shows that receive critical acclaim.

Here's how Apple is thinking about the service.

Image source: Apple.

Source Fool.com