How Brilliant Amazon's Prime Day Really Is

In this segment from Market Foolery, host Chris Hill and Motley Fool Rule Breakers' Aaron Bush discuss the value of Prime Day for Amazon (NASDAQ: AMZN) and its third-party merchants, which is far greater than even fans of the e-commerce giant might think. Plus, there are plenty of ways the company can improve it and squeeze even more value out of the gimmick.

A full transcript follows the video.

Source: Fool.com