Google-parent Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) has become one of the most valuable companies in the world thanks to its dominant search engine, related products like Adwords, YouTube, and Android, its mobile operating system.
Alphabet's advertising machine is set to generate more than $100 billion this year as user page clicks increase, though the cost-per-click has continued to decline -- YouTube engagement ads, which are outgrowing the platform, tend to have a lower cost-per-click.
In addition to its advertising business, Alphabet also produces hardware such as Chromebook computers, Chromecast streaming devices, and the Google Home voice-activated speaker. The tech giant also invests in "moonshots," high-risk, long-term projects like self-driving cars.
Source: Fool.com