How Harley-Davidson Killing Off the Dyna Is Part of Its Plan to Win Over Younger Riders

The changing demographics of motorcycle riders is causing Harley-Davidson (NYSE: HOG) to rethink its motorcycles. Harley is launching 13 new models as part of an ambitious product-development program that promises to bring as many as 100 models to market in 10 years, and has surprisingly killed off two existing ones.

It might not be as dramatic as Polaris Industries (NYSE: PII) ending production of its Victory brand of bikes to concentrate solely on the Indian Motorcycle nameplate, but Harley-Davidson's decision to fold the Dyna line into its Softail line and quietly shelve the V-Rod is every bit as significant.

Image source: Harley-Davidson.

Source: Fool.com