How Lowe's Omnichannel Investments Are Delivering Double-Digit Growth

Brick-and-mortar retailers have discovered that not only is it important to have a digital presence, but it's critical to have one that's integrated with their physical footprint as well. This hybrid approach is referred to as omnichannel retail.

Lowe's (NYSE: LOW) has been investing heavily in its omnichannel experience, and those efforts are paying off with impressive online growth.

Lowe's posted 33% sales growth through its online channel in the most recent quarter. The company attributed the solid progress to investments in the online platform, enhanced marketing, flexible fulfillment options, and positive customer response to the improvements.

Source: Fool.com