How Much Worse Can It Get for Blue Apron This Quarter?

It's not as though anyone is expecting Blue Apron (NYSE: APRN) to offer much in the way of good news when it reports third-quarter earnings on Halloween -- it's a matter of just how scary they will be.

The meal-kit maker itself has effectively admitted it needs to go still lower before it can begin to grow once more. So the questions investors need to ask are: Where is the bottom? And will this quarter's results take Blue Apron a good way towards that point?

It seems hard to believe customers will be ready to buy Blue Apron's meal kits once more. Image source: Getty Images.

Source Fool.com