How Roku's Strategy Could Pay Off for Investors

Roku (NASDAQ: ROKU) investors breathed a collective sigh of relief last week when the company announced the mostly good news in its fiscal first-quarter earnings results. Sure, sales growth has slowed in recent months. But the streaming video platform is still attracting new users at a solid pace.

And, in another encouraging contrast with Netflix (NASDAQ: NFLX), Roku is seeing high demand from advertisers that are eager to use its platform for marketing.

Management said in a conference call with investors that these wins demonstrate that Roku's platform is ideally situated "at the center of TV streaming." Let's look at a few factors they highlighted in that call, and how they might spell higher returns for shareholders.

Source Fool.com