How Salesforce Learned From Microsoft's Mistakes to Dominate in AI

salesforce.com's (NYSE: CRM) latest earnings report was the best in company history, according to CEO Marc Benioff. Investors didn't seem to disagree, as the cloud services company's stock price jumped 10% the day following the release and has sustained an upward trend since.

Still, one of the biggest pieces in Salesforce's growth story is talked about the least, both in earnings reports and otherwise. Salesforce built Einstein, the company's sales and productivity artificial intelligence (AI) bot, by studying ethical AI after Microsoft's (NASDAQ: MSFT) AI bot Tay infamously adopted offensive behavior in 2016.

Now, the company has market leadership in customer relationship management (CRM) and can utilize this foothold for data to improve its AI even further in the sales productivity space. With AI spending poised to skyrocket, Salesforce is already ahead of the game in market share and ethical technology.

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Source Fool.com