How Sleep Number Can Capitalize on Its Momentum in 2021

In this day and age, how many publicly traded companies boast about their prowess in phone sales? Smart-mattress retailer Sleep Number (NASDAQ: SNBR), for one, is quite proud of its ability to sell over the phone.

I don't mean to imply that the company is working off an antiquated sales model -- quite the opposite. Phone sales are necessary when you're offering a high-tech version of a product most people buy only once every decade, and especially when your average mattress sells for $4,800. Potential customers want to have their questions answered before making this type of big-ticket, long-term purchase.

I bring this up to demonstrate how keen the company is to convert warm prospects for its premium mattresses into customers. Sleep Number has certainly been converting prospects as of late: It enjoyed a stellar year in 2020 and shares gained 82% as a result. Let's review the organization's current situation and discuss how it can capitalize on its momentum in fiscal 2021 and beyond.

Source Fool.com