How Target Plans to Bring the "Tar-zhay" Magic to Grocery

Target (NYSE: TGT) Food and Beverage President Stephanie Lundquist clearly believes that her brand has a special connection with its customers -- a certain hard-to-duplicate hipness that led them to nickname it "Tar-zhay."

Lundquist took the stage for her keynote address at Grocery Shop, an industry trade show, after a five-minute hype video featuring customers showing the joy the retailer brings them. Wearing a Target-red-colored shirt, she shared stories of interacting with customers, and the opportunity she was given when she moved from leading human resources to taking over the chain's grocery business.

Target, she noted, has only featured groceries across the whole chain for about a decade. It entered the business quickly, she explained, and that worked -- but it left a big problem.

Source Fool.com