How Technology Is Transforming Procter & Gamble

Procter & Gamble (NYSE: PG) might make most people think of toothbrushes and diapers, but for a while now, this consumer staples company has shown it can carve out a formidable spot in the tech world as well. At the start of 2020, in its second appearance at the CES annual technology trade show, the company took home five "Best of CES" awards for innovation.

But Procter & Gamble isn't turning its back on toothbrushes and diapers. Instead, it's making them high-tech. This emphasis on technology means Procter & Gamble isn't only a company that will interest investors looking for a steady dividend but those seeking the growth potential that often accompanies innovation. Thanks to this strategy, the consumer products giant is less vulnerable to agile start-ups, which makes it a bit like a start-up itself despite its size.

Image source: Pampers

Source Fool.com