When investors think of owning shares in Tesla (NASDAQ: TSLA), they often think of owning shares in a company that will eventually dominate the automotive industry.

In a way, that's fair, because Tesla has disrupted the automotive industry in a way only a small handful of companies ever have.

But here's the truth: Tesla doesn't have to dominate the automotive industry to be a massive winner for investors. In fact, Tesla can fail to sell vehicles at mainstream volumes and still be a massive winner, and here's how.

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Source Fool.com