Consumers and retail investors have more power than ever before to move companies' share prices. Viral videos and chatter on internet forums can quickly generate excitement (or derision) around a business and its products and services. The meme stock hype period that took off in early 2021 was a good example of that -- an array of speculative stocks soared in ways that had little connection to the businesses' fundamentals.

One healthcare business investors will want to keep an eye on this year is Novo Nordisk (NYSE: NVO). Although it's not a meme stock, its valuation could skyrocket in 2023 -- and it could have TikTok to thank for that.

Social media has the power to supercharge demand for a product or service. Influencers can sway their followers, and if they hype something up, it can help a business generate impressive revenue growth.

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Source Fool.com