How Tim Cook Justifies iPhone X's $1,000 Price Tag

How Tim Cook Justifies iPhone X's $1,000 Price Tag

Apple (NASDAQ: AAPL) is releasing iOS 11 today ahead of the iPhone 8 and 8 Plus launching on Friday. In doing so, Apple will immediately create the largest augmented reality (AR) platform, which CEO Tim Cook is so excited about that he wants to "yell out and scream." Accordingly, he marked the occasion with an interview on Good Morning America. (Alas, there was no yelling and screaming; Cook maintained a calm and collected demeanor.)

At the same time, the forthcoming iPhone X is making all sorts of headlines for its blockbuster $1,000 price tag, which jumps up to $1,150 for a model with 256 GB of storage. Responding to a viewer question, Cook attempted to justify the premium price tag.

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Source: Fool.com