How Zuora Is Building the "Subcription Economy"

Zuora (NYSE: ZUO) is an enterprise software company that provides tools to help other companies manage subscription businesses. A subscription that helps you manage your subscriptions is a bit meta when you think about it, but Zuora's product makes sense when viewed within the context of a world where more products and services are being offered as recurring payment subscriptions.

At the heart of Zuora's business is the belief that in the not-so-distant future, a majority of products and services will be purchased as a subscription. The company refers to this new paradigm as the "Subscription Economy."

Several industries have already made the transition to a subscription model. For example, MoviePass demonstrated that people would be interested in a subscription movie theater service. Ride-hailing company Lyft is pioneering a monthly membership program. Even Nike, a physical product company, launched a subscription product for kids' shoes.

Source Fool.com