During the 2022 market decline, you've probably seen advice to the effect of "don't sell your stocks just because they're down." And that's a great principle to incorporate into a long-term investment strategy.

But what happens when it's more than just a price decline? What happens when a stock's price drops and the company fails to do what you had hoped when you bought it?

A busted investment thesis can certainly be a good reason to cut your losses and sell, and I've done it a few times when things haven't worked out. However, like most investing concepts, it's not a one-size-fits-all reason to hit the sell button.

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Source Fool.com