If I Could Buy Only 1 Stock, This Would Be It

It isn't easy to choose great, enduring companies. But as investors, this is what we should always aim to do. As the COVID-19 pandemic rages throughout the world, stock markets have seen one of the swiftest crashes in recent history. During such turbulent and uncertain times, it makes sense to look for companies that have rock-solid financials and strong franchises.

The recent crash has thrown up a whole plethora of investment opportunities. Many companies have seen their share prices falling to lows not seen in the last two to three years. Yet there have been companies that are resilient to the pandemic or may even have benefited from it (think videoconferencing, as more people are now working from home than ever). The trick, therefore, is to find a growth stock that has a strong, durable franchise but has also suffered temporary but severe negative effects as a result of the pandemic.

A company with this unique combination of factors is Nike (NYSE: NKE). This shoe and sports apparel manufacturer and retailer represents the single most compelling investment proposition among the many choices out there.

Source Fool.com