Has anyone ever asked you to hand them a "Kleenex" instead of a tissue? It's incredible how some brands become so well known that their name often replaces the actual product they sell.

In the case of coffee, it's almost a given that is the first name that comes to mind. Whether or not you drink their coffee or eat their pastries, chances are that you walk or drive past several Starbucks locations each day.

And while Starbucks might be the most recognized brand in craft coffee, consumers have no shortage of options. Major chains such as Dunkin' Donuts and McDonald's also sell coffee, and city blocks are often packed with smaller chains or boutique cafes.

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Source Fool.com