In Shades of Enron, Chesapeake Energy Is Another Victim of the Sports Stadium Naming Curse

Companies pay big money to put their names in lights. One of the flashier ways they can do that is by securing naming rights for sports stadiums and arenas. Whenever fans attend a game or tune in on TV, they see the brand that paid big dollars to put its name on the facility.

Unfortunately, all that publicity hasn't paid off for most companies that secure the naming rights of a sports facility. Several have gone bankrupt, highlighted by Enron's collapse nearly two decades ago. That curse seems to have claimed another victim in Chesapeake Energy (NYSE: CHK) -- the naming-rights holder on Chesapeake Energy Arena in Oklahoma City -- which is on the verge of filing for bankruptcy.

Image source: Getty Images.

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Source Fool.com