In Swan Song, Bezos Sets a Bold New Goal for Amazon
Amazon's (NASDAQ: AMZN) mission has always been to be Earth's most customer-centric company. That relentless focus on the customer is a big reason why Amazon is one of the most valuable companies in the world. Making things easier for the customer is the foundation of the company's culture of invention, and its reputation for low prices, fast delivery, and great customer service has earned it a degree of customer loyalty that itself is a competitive advantage.
That's made it easy for Amazon to layer on new businesses on top of its core e-commerce operation as its customers trust the brand and are happy to try new things from Amazon. This includes things like an Alexa-enabled device or delivery from Whole Foods through Amazon Prime, which now has 200 million members around the world, making it the most successful loyalty program in history.
Amazon regularly ranks near the top of customer-satisfaction surveys, but its relationship with its employees over its history has been more controversial. A 2015 New York Times profile painted Amazon as a grueling workplace where it's not unusual for white-collar workers to cry at their desks after being upbraided by a supervisor or criticized by a colleague.
Source Fool.com
