Instagram Could Become a Bigger Source of Revenue Than Facebook's Main App

Instagram has quickly become a significant source of ad revenue for Facebook (NASDAQ: FB), generating an estimated 20% of the company's total last year. That number should climb even higher in 2020, as Facebook continues to improve Stories ads, which are heavily weighted toward Instagram.

There are some important characteristics of Instagram, its user base, and how they use the app that might make it account for the majority of the tech company's total revenue in the long term. For the app, there's still a long runway of continued growth.

Image source: Instagram.

Continue reading

Source Fool.com