Instagram Shopping Could Be Even Bigger Than Anticipated

Instagram has been pushing deeper and deeper into e-commerce over the last few years as the photo-sharing app has become the equivalent of a window-shopping app for some users. In March, the Facebook (NASDAQ: FB) company unveiled the beta version of Instagram Checkout, which allows users to buy merchandise from about two dozen retailers directly within the Instagram app. The checkout process is quick and easy; it's practically seamless compared to clicking through to a retailer's website and typing in payment information on a mobile device.

The introduction of Instagram Checkout led one analyst to predict shopping on Instagram would generate $10 billion in revenue for Facebook by 2021. But after several months of Instagram Checkout existing in the wild, it looks like shopping could be even bigger than anticipated.

Image source: Instagram.

Continue reading

Source Fool.com