Intuit Is the Apple of Accounting Software Companies

Intuit (NASDAQ: INTU) has built an ecosystem in the accounting industry that some might compare to Apple's (NASDAQ: AAPL) business. As an early innovator in fintech, this technology stock emerged as a leader as it pioneered computer-based financial management and tax filing.

Though fintech has changed dramatically since the company's founding in 1983, millions continue to choose Intuit's software over that of competitors. Despite the company's bright future, investors need to consider multiple factors in deciding whether to buy this stock.

Intuit established its reputation in the 1990s by defeating Microsoft in the race to become the standard for financial software. 

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Source Fool.com