Investors May Be Missing Out on a Once-in-a-Generation Opportunity. Again.
Over the past couple of decades, a new breed of company has emerged. Borne of advances in technology, these next-generation players were catalysts for major changes in consumer behavior, causing shifts that have continued to this day. The rapid adoption of online retail and digital payments has really started to gain steam in recent years. Yet even as this paradigm shift is ongoing, investors who acted on these trends early have been more than amply rewarded.
Consider some of the biggest players in the e-commerce space. Shares of digital seller Amazon.com have grown more than 2,500% over the past 10 years, and by empowering the next generation of online merchants, Shopify stock has gained more than 3,900% since its debut in 2015. Two cutting-edge providers in the digital payments space have notched impressive returns for investors over the past five years: Mobile payments processor Square and digital payments provider PayPal have returned 769% and 383%, respectively, since debuting in 2015.
Gains of this magnitude will no doubt have some investors feeling that the train has already left the station. There is, however, another way to take advantage of these once-in-a-generation shifts in consumer behavior that will likely produce similar -- or even more robust -- gains over the coming decade.
Source Fool.com
