Affirm Holdings (NASDAQ: AFRM) is taking on credit card companies by making the payment process more transparent, flexible, and forgiving, and not charging its customers late fees.
The fintech got off to a blistering start for its IPO investors, nearly doubling on its first day, although it's given back 18% since that first day. Despite its volatile start, the company is worth consideration as it aggressively grows its customer base. As Affirm makes waves and increases its market share, here's what you need to know about it.
Affirm's founders believed the consumer should be put first, which is why they created payment options that allow consumers to pay for purchases in fixed amounts, without any deferred interest. The company has partnered with thousands of retailers to offer its payment plans at checkout for their customers. So when you're buying something online from Walmart or Best Buy and you see an option to spread your payments over six months, Affirm is the company behind that service.
Source Fool.com