's (NASDAQ: GOOGL) (NASDAQ: GOOG) stock has been a big winner in 2023. Its gain has been better than those produced by the S 500 and the Nasdaq Composite index. This is welcome news following a huge decline in 2022.

This might lead some investors, particularly those who have been on the sidelines, to think that it's too late to buy this FAANG stock. It's easy to question where the market-beating returns will come from with a business that has a market cap of $1.7 trillion.

But I think now is a wonderful time to buy Alphabet stock. Here are some compelling reasons why.

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Source Fool.com