Amazon (NASDAQ: AMZN) went from monster gains throughout the pandemic to more muted growth as a result of macroeconomic headwinds. But the business is still performing well in uncertain times.

The optimism surrounding this tech giant has been rising this year, with shares up 83% (as of Dec. 18). This is likely due to accelerating revenue growth in the past few quarters.

Despite the company's strong rise, investors should rush to buy Amazon stock before the end of 2023. Here are some important reasons this is a no-brainer decision.

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Source Fool.com