Is Amazon's $0.99 Echo Dot Deal "Game Over" for Its Rivals?

Amazon (NASDAQ: AMZN) already dominates the smart speaker space. Alexa-powered devices control about 70% of the market, according to research from Consumer Intelligence Research Partners (CIRP), with Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google Home following right behind.

About half of all sales in the fast-growing category come from the entry-level Amazon Echo Dot, which generally sells for $49.99, and the Google Home Mini, which retails at $49. Amazon, it's important to remember, regularly discounts its devices, and there have been lower-priced deals on Dots and other Alexa-enabled devices frequently.

Now, however, Amazon is upping the stakes. It's giving consumers a Dot for $0.99 if they sign up for a recurring $7.99-per-month Amazon Music subscription for Prime members, or $9.99 for non-members. The only major caveat is that the offer only applies to new members of the music streaming service.

Source Fool.com