Is Another Netflix Price Increase Coming?

Over the past two weeks, two separate analysts have said they expect Netflix (NASDAQ: NFLX) to raise its subscription prices as soon as next year. Jefferies analyst Brent Thill and Pivotal Research analyst Jeffrey Wlodarczak both think the streaming video leader can still raise its price despite increased competition over the past year.

But the impact of COVID-19 on the broader entertainment industry may have increased the value of Netflix relative to other options. That gives it room to raise its price.

Image source: Netflix

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Source Fool.com