Is Apple TV+ a Failure?
Quibi might not be the only streaming service out of the recent batch of launches to fall flat with consumers. Apple's (NASDAQ: AAPL) Apple TV+, which was introduced in November 2019, hasn't managed to win over a whole lot of folks.
Sixty-two percent of its subscribers are still on a free trial, according to a survey from analysts at MoffettNathanson. What's more, 29% of those on a trial have no intention of paying when their trial ends. But Apple doesn't want to lose them. It extended the free trial for all existing members to July 2021 earlier this year.
With considerably less traction than other recently launched streaming services like Disney's (NYSE: DIS) Disney+ and AT&T's HBO Max, investors may be wondering if Apple just wasted billions on content for the service.
Source Fool.com
